The pandemic’s shadow lingered in 2021, but unlike in 2020, the industry fared well.
Shershaah was a hit on OTT, while Sooryavanshi was a box office smash.
The pandemic’s shadow lingered in 2021, but unlike in 2020, the industry fared well. Many big films, such as Shershaah, Mimi, Bhuj: The Pride of India, and Sardar Udham, were released on OTT platforms, but others, such as Sooryavanshi, Mumbai Saga, Spider-Man: No Way Home, Bell Bottom, Antim: The Final Truth, Chandigarh Kare Aashiqui, and ’83, were also released in theatres. This aided in the revival of the exhibition industry while also demonstrating that OTT and theatre can coexist.
The Indian box office has been a success for the Hollywood picture Spider-Man: No Way Home.
“Filmmakers, storytellers, actors, and producers have the opportunity to create multiple types of material and cater to a global audience.” This year has created new avenues for both creators and consumers. As a producer, I’m inspired to consider new ways to thrill people on OTT in a more personal way, as well as new ways to create larger-than-life cinematic entertainment.”
Many people believe that in order for OTT platforms and the film industry to succeed, they need each other. “Both the mediums,” says trade expert Atul Mohan, pointing out how movie creators are not endangered by the web space.
Bhuj: The Pride of India, starring Ajay Devgn, was released on an OTT platform.
The best of all worlds for actor Huma S Qureshi, who had an OTT release, Army Of The Dead, and a theatrical release, Bell Bottom, in 2021: “There was 100 percent balance this year.” We all want to see movies on the big screen, but we also enjoy staying at home in our pyjamas and binge-watching a good series or film. This, I believe, is the way to go; this is the way of the future.”
This is the start of a new age in which both release modes will most likely endure. The COVID-19 pandemic resulted in a drop in film and live entertainment orders, making it financially challenging for many. As a result, the direct-OTT move represents a milestone not only for digital media, but also for the Indian market and many people of the sector, particularly producers. Some significant difficulties have now been addressed by the industry. The decision to make some material available on OTT will relieve some of the short-term financial pressure on production risks. However, the Indian film business still depends on box office receipts for the majority of its revenue, and once the Covid-19 crisis is gone, the exhibition sector must remain the next partner.
There are numerous more considerations that encourage filmmakers to release their films on the OTT platform. The movie industry is rapidly evolving. Technology evolves, the current environment shifts, and pertinent issues may become obsolete. A timely film release is unavoidable; else, many people’s money and work will be wasted.
Because there are so many films already made and so few on the verge of completion, producers and filmmakers were well aware that it would be difficult to get a spot for their film in the theatre for an extended period of time even once the lockdown restrictions were removed.
Furthermore, there is apprehension about the new limits that will be imposed on movie theatres, as well as the social alienation that will be created, such as concerns about people entering the movie theatre.
It lessens our reliance on the whims and caprices of so-called superstars who say that the storey, not the director, producer, DOP, soundtrack, or dialogue writer, is what draws audiences in.
With a picture financed entirely by the producer, the film is ready for release. Without the clarity of a spectacular release, there is no other option but to go right to him. This is an outlier, not a new rule.