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We have witnessed numerous upcoming Bollywood blockbusters fall flat one after another in the post-pandemic period. Despite having quality content, several failed to draw in viewers. Although the precise cause of the failure is yet unknown, Karan Johar has attacked Hindi filmmakers, including himself, harshly for lacking conviction.
After the pandemic, Telugu and Kannada cinema have grown in popularity across India. People in the Hindi belt like their dubbed versions over Bollywood movies because of how distinctive their films are. KGF Chapter 2, RRR, Karthikeya 2, Kantara, and Pushpa are some of the better examples. Nobody other than KJo has now attempted to decipher the cause of Bollywood’s failure.
Speaking at a roundtable interaction organized by Galatta Plus, Karan Johar shared that Bollywood has a herd mentality about genres, including himself. “After Hum Aapke Hain Koun, everyone, including myself, decided to jump on the bandwagon of love, and Shah Rukh Khan was created. We let go of all our roots from the 70s, and in 2001 when Lagaan was nominated for an Academy Award, we were like, ‘Oh, now we’ll do these kind of films’ right up till the 2010s. My Name is Khan is still a root of Lagaan, in my head, which released alongside Dabangg, which again (changed trends) and people were like, ‘Now let’s start making commercial films again’. That’s the problem, we actually lack the spine and lack the conviction,” KJo quoted.
Karan Johar further added that the era of Salim Khan and Javed Akhtar was truly golden as the entire nation used to follow their work. “We, who should be very grateful to Salim saab and Javed saab, we let go of that cinema and went to Switzerland,” KJo said.
